Romeo and Juliet rebrand project. The end goal was to recreate the classic Romeo and Juliet for a Gen Z audience. I took a dark humourous approach to the project in order to address the overwhelming anxiety levels in Gen Z. My goal was to relieve anxiety and distract the audience from their ownÂ
problems, by focusing on the plays tragedies. The logo is one continuous line drawing to give a nod to the lines of fate and how Romeo and Juliet were always destined to each other, the logo also has a slight split to it, indicating the strife between the two families. I took inspiration from the Dada movement as the dada-ists and Gen Z share a very similar sense of humour. There is whimsy and lightness brought into the logo through the bright colouring and the tilt of the R, as well as the asymmetry.
problems, by focusing on the plays tragedies. The logo is one continuous line drawing to give a nod to the lines of fate and how Romeo and Juliet were always destined to each other, the logo also has a slight split to it, indicating the strife between the two families. I took inspiration from the Dada movement as the dada-ists and Gen Z share a very similar sense of humour. There is whimsy and lightness brought into the logo through the bright colouring and the tilt of the R, as well as the asymmetry.
